Aphrodisiac Popcorn.

There are moments when journalists despair of PR. Those moments aren't common, but they happen often enough to tarnish PR's reputation.

Yesterday I received this tweet from the lovely Emma Britton 

"just been approached by a PR to do an interview on aphrodisiac popcorn for an on-line video company *rolls eyes* #NO cc @JohnRockley"
 
Why did she send it to me? 

She knows that I have 'difficulty' with some of the things PR tries to get journalists to do.
If you are a PR Pro here's a diagram to help you.
 

LARGER VERSION OF THE IMAGE HERE