Monitor Your Effectiveness.

A friend of mine has just been interviewed by a communications manager. It was for a fixed term administration post. During the interview she was asked (by the comms manager) How do you monitor your effectiveness?

How do you monitor your effectiveness...

Inside that question is a good question trying to get out.

This seems to be a problem for people working in communications; they deal in corporate BS all day they find it difficult to decompress and start communicating like normal people.

I'm really not sure what "monitoring your effectiveness" means other than taking direct feedback from line managers, colleagues and clients. I suppose you could tie that in with concrete results in a sales environment but this was for an admin role. Do you have to produce a chart with your percentage of filing accuracy?

Can we all stop, take a breath and start to talk normally again?

If you are asked (in a journalistic environment) a question that sounds corporate or (for want of a better word) bollocks; turn it round ask them to explain the question as most of the time they won't know either.