Thursday, 19 January 2012

Who Takes Responsibility?

Recently there has been a focus on the idea of 'Joint Enterprise' particularly when associated with criminal convictions for violent crimes but it's a concept every shrewd business person needs to be aware of.

So what do I mean by 'Joint Enterprise'? It's more than shared responsibility, and it's far more than a post disaster blame storm; it's the concept that product development, public relations, marketing, advertising, sales strategy and everything in between is everyone's responsibility success or failure. 

Take my time with the BBC for example, I saw a number of programme strands that were flawed in thier original concept and under performed in their on air state. I may have had no responsibility for the idea or even be involved in the production, but like the gang member who doesn't call the police I stood by and watched it happen (OK sometimes it was for personal gain, for 'shits and giggles' and probably so that I could enjoy the warm glow of schadenfreude but I can admit that now). 

Is there too much fear in sticking your nose in? Is there a feeling that once a project gets to a certain point then questioning is seen as unhelpful? Do we just want an easy life?

There's been a lot written about the treatment of whistleblowers in the NHS and how staff are afraid to step up and question practice or policy; an enlightened organisation should welcome honest in put from any member of staff. If that person has an area of concern, expertise, or a perspective that's not being taken into account as a stakeholder then it's part of the collective responsibility to listen and it's part of the concept of 'Joint Enterprise' for that person to step up. It's their organisation too...

No comments: