The other was Christmas.
OK I now realise that I sound like an anti-fun stereotype. I do like Christmas, I've even warmed to tinsel and I want you to know that my home will become a grotto of delight for my 2 children. However, Christmas as a journalist is hell.
NOTHING.... EVER.... HAPPENS...
This is one of the reasons that the murder and subsequent discovery of Jo Yeates' body was such big news. It was the Christmas period and there was nothing else happening. It's how news works, if that story had come to light during the August Riots we wouldn't have been told of each twist and turn. It would have made the news but it wouldn't have been THE news.
So why am I telling you this?
There are journalists, managers and producers up and down the land who are starting preparation for the fallow period between Christmas and the New Year; and they are really hating that job.
As a canny PR organisation, or as a PR working within an organisation, this is the time to think of how you can help those poor journalists with content. Good content. If you're thinking of things to do try along these lines (they are always the ones that get a look in at Christmas); Volunteering, working across the festive period, food waste, alternative presents, children, the armed forces / emergency services, animals and the awful things that happen to them and money. All of these will be trotted out every year without fail.
If you can dip your toe into any of these, provide case studies, no too commercial mentions and access for a reporter to get it all pre recorded before Christmas week, start pitching it now. There will be a stressed journo somewhere who will be delighted to get something in place before the end of November.
Imagine their bright little face on that (nowhere near) Christmas morning when they open that big press release to find it's what every journalist asks Santa for... an easy life.
It's the gift that keeps giving.
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