Friday, 1 July 2011

We're Going On A Weasel Hunt.

Let's play the great Weasel Word Game!

See how many phrases in the next few paragraphs that you should never use in an interview situation… Go on, print it out and see if you can find them all.

A growing body of evidence has shown that the vast majority of people have come to see that media training is of value. People say that up to 80% of what they learn can be used in practise. Now, critics claim that this isn't the case, but clearly it stands to reason that 4 out of 5 people would agree that they are wrong.

It has been mentioned that more people are using training as a way to improve their working lives and nothing will give the results that training can. Even though popular wisdom comes down on the side of more training as often as possible, common sense has it that just an increase of 50% can benefit businesses; experience shows us this.

It stands to reason that you will be better off after changing the way that you work. By replacing existing personnel with more flexible working practices then you're able to streamline the whole process, whilst reducing ill feeling by nearly three quarters.

In the past, mistakes were made, and those mistakes are being studied. We are aware that there has been a lot of research in this area. It was noted, however, that almost 30 of the people who responded were satisfied by the action taken. Studies show that number is more than enough people to be officially recognised.

So there you have it. How many weasel words did you spot?*

If your answers, press releases, posts or tweets contain any of those phrases without then going into specifics then you need to have a re-write. If you inadvertently rely on these phrases in an interview be prepared to back them up, any journalist worth their salt loves to go weasel hunting.

*29... probably.

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